Paulund brings us a list of 5 tools for real time web analytics.
Oct 09
Omniture and Webtrends are two of the leading web analytics solutions available today. Historically, web analytics platforms provided reports, but that was about the extent of it. With the new versions of Omniture and Webtrends things are a bit different. Here’s a video of the new features in Omniture Sitecatalyst 15, but what you’ll really want to see is the new Webtrends Analytics 10.
Check out the MarketingTech blog for more.
Sep 29
The free web analytics system from Google, Google Analytics, has gotten a few updates. They now have a real-time dashboard so you can see what is happening on your site right now. And for Google Analytics users who need more than what’s been available for free, Google now offers a premium tier with phone support, SLAs, and increased data. Read the Techcrunch article or VentureBeat article.
May 28
Unlike most web analytics packages like Omniture, Coremetrics, or Google Analytics that focus on tracking pageviews, a new company has taken a different approach. Mixpanel is oriented around tracking of on-page actions. Check out the Mixpanel site or a recent Techcrunch article for more info.
Jan 12
Here’s a Techcrunch article about real-time web analytics vendors GoSquared and Chartbeat.
Sep 03
Techcrunch discusses a new option for A/B testing for websites, Visual Website Optimizer. The tool offers multivariate testing, click maps, and the ability to route traffic to different versions of your site. It also interfaces with other tools like WordPress, and Google Analytics.
Apr 30
Check out what Eric Peterson, founder of Twitalyzer.com, has to say about web analytics. Eric is the author of the book: Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business
Apr 30
Who has the biggest database? Due to the increasing amount of behavioral information tracked during a web browsing session, some internet properties are starting to rack up some pretty hefty databases.
Ebay has a 6.5 petabyte Greenplum warehouse and a 2.5 petabyte Teradata warehouse. This system ingests hundreds of billions of new rows of data every day.
Facebook has a 2.5 petabyte Hadoop system
Yahoo has more than 1 petabyte running on their homemade system
Mar 20
In an article from Hitwise today, Hitwise used their data to determine that Craigslist had made it to the top of the weekly search results list beating 3 year champ, MySpace.
However, Techcrunch has a very different view based on a look at Google Trends. They rank Craigslist third with Facebook having a huge lead over MySpace. With different sites using different tracking methods, it’s no wonder we’re seeing such varied results. Keep your eyes open.
