Analytics Team

Check out what Eric Peterson, founder of Twitalyzer.com, has to say about web analytics. Eric is the author of the book: Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business

Who has the biggest database? Due to the increasing amount of behavioral information tracked during a web browsing session, some internet properties are starting to rack up some pretty hefty databases.
Ebay has a 6.5 petabyte Greenplum warehouse and a 2.5 petabyte Teradata warehouse. This system ingests hundreds of billions of new rows of [...]

In an article from Hitwise today, Hitwise used their data to determine that Craigslist had made it to the top of the weekly search results list beating 3 year champ, MySpace.
However, Techcrunch has a very different view based on a look at Google Trends. They rank Craigslist third with Facebook having a huge lead [...]

In addition to any on-site web analytics tracking that you might do using Google Analytics, Coremetrics, Omniture, or other solutions, there are a number of vendors who use other methods to provide information about who is visiting your website.

Hitwise
Alexa
Compete

Recently Robert Scoble at Fastcompany TV sat down with the CEO of yet one more vendor, Quantcast. [...]

Clickz article about web analytics for social media.

Check out the blog post from Omniture about their new Twitter tracking capabilities.  And is a sample of how a developer could implement the solution.
These are the 4 key questions the solution seeks to answer…

How often is your company mentioned on Twitter?
Is there ever a spike (positive or negative) in brand-related terms (in a week, [...]

While many web site operators are using free web analytics tools like Google Analytics to monitor visitor behavior, many sites lack the resources to get sufficient value out of the tools, research and consulting firm Web Analytics Demystified says in a new report issued this week.
?Web analytics is hard, and when companies aren?t fully invested [...]

Although web analytics data can be overwhelming and difficult to interpret, retailers can take steps to understand it, apply it to improving web site operations and share its value across departments, experts said at the Shop.org conference.
Web analytics can bring more questions than answers, said Kim Weller, senior manager of web analytics for multi-channel consumer [...]

By: Rebecca Lieb
Everything on the Web is measurable in so many disparate ways, it’s easy to see why many marketers despair they’ll ever get a real grip on Web metrics and analytics.
Anyone who’s ever compared two analytics solutions side by side knows even the most basic stats can differ considerably, often by a wide margin. [...]

There are lots of ways to measure Web traffic. Here’s a glance at some of the more common approaches
By Catherine Holahan (Business Week)
A host of companies are doing their level best to keep tabs on how many people are visiting a given Web site, and what those users do while they are there. Some use [...]