Another reason to check in on your Facebook profile security settings… A security specialist at SkullSecurity.com has created a torrent containing the public data for 100+ million Facebook users and is widely distributing it. While there’s nothing wrong with this since all the info is public, it does cause one to thing about what can be done with all the information that many users are exposing. Check out the Techcrunch article.
Oct 16
Marketing departments everywhere are constantly talking about various ways to segment their databases in ways to make them more effective. Now the idea of segmentation is appearing in social networking. This article discusses segmentation methods in Facebook, Twitter, and Linkedin.
Jun 09
Socrata.com is a new site that allows users to share public data sets and build a community around them.
May 21
Check out the Harvard Business School working paper about the influence of friends from social networks on purchasing.
Mar 05
Check out the blog post from Omniture about their new Twitter tracking capabilities. And is a sample of how a developer could implement the solution.
These are the 4 key questions the solution seeks to answer…
- How often is your company mentioned on Twitter?
- Is there ever a spike (positive or negative) in brand-related terms (in a week, day or even hourly)?
- Who are the people most often mentioning your company on social media tools and who are they communicating with the most?
- When are people on social media tools mentioning key product/service features that your Product Managers should know about?
