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Marketing departments everywhere are constantly talking about various ways to segment their databases in ways to make them more effective. Now the idea of segmentation is appearing in social networking. This article discusses segmentation methods in Facebook, Twitter, and Linkedin.
Twitter lists
LinkedIn lists
Socrata.com is a new site that allows users to share public data sets and build a community around them.
Check out the Harvard Business School working paper about the influence of friends from social networks on purchasing.
Check out the blog post from Omniture about their new Twitter tracking capabilities. And is a sample of how a developer could implement the solution.
These are the 4 key questions the solution seeks to answer…
How often is your company mentioned on Twitter?
Is there ever a spike (positive or negative) in brand-related terms (in a week, [...]
