May 10

While definitely not the final word on the subject, the IAB has recently published “Social Media Ad Metrics
Definitions
.” The document specifies metrics for social sites, blogs, widgets, and other social applications.

Tagged with:
Mar 08

Check out Twist to see what the current trends on Twitter are. Here’s an example chart for the word “shopping” that shows relatively consistent levels over the week with an increase starting on Thursday and reaching a peak on Friday.

Tagged with:
Mar 07

Clickz article about web analytics for social media.

Tagged with:
Mar 07

If you’ve ever wanted to know how all of your Facebook friends are connected, here’s a great visualization tool from Thomas Fletcher.  Check out Friendwheel.

Facebook Friendwheel by Thomas Fletcher

Mar 07

Here’s a great article about measuring success in social media

Tagged with:
preload preload preload