Social Media | Analytics Team

Nov 05

The CIA mines Twitter and Facebook

data mining, social networking No Comments »

It’s not surprising but, the CIA is mining the full stream of Twitter and Facebook messages from a special facility they’ve set up in Virginia. Read the details.

Oct 29

HP mines data to predict consumer behavior

data mining, predictive analytics, social networking No Comments »

Here’s an Information Week article talking about how HP used data mining to predict consumer behavior. The project was completed by HP Labs and HP Global Customer Intelligence.

Tagged with: analytics • data mining • hp • Information Week • social media

Mar 10

Facebook Insights – realtime analytics

social networking, web analytics No Comments »

Mashable reports that Facebook’s Insight tool for publishers of Facebook plugins has received extensive updates. The updates allow publishers to now get realtime info on how their stuff is performing on Facebook.

Tagged with: facebook • insight • mashable • social media • web analytics

May 10

IAB defines metrics for social media campaigns

social networking No Comments »

While definitely not the final word on the subject, the IAB has recently published “Social Media Ad Metrics
Definitions.” The document specifies metrics for social sites, blogs, widgets, and other social applications.

Tagged with: IAB • metrics • social media

Mar 08

Trends on Twitter

analytics, social networking No Comments »

Check out Twist to see what the current trends on Twitter are. Here’s an example chart for the word “shopping” that shows relatively consistent levels over the week with an increase starting on Thursday and reaching a peak on Friday.

Tagged with: social media • twist • twitter

Mar 07

Web analytics for social media

social networking, web analytics No Comments »

Clickz article about web analytics for social media.

Tagged with: clickz • social media • web analytics

Mar 07

Visualization tool for Facebook friend connections

social networking, visualization No Comments »

If you’ve ever wanted to know how all of your Facebook friends are connected, here’s a great visualization tool from Thomas Fletcher. Check out Friendwheel.