Posts Tagged ‘social media’

IAB defines metrics for social media campaigns

10th May 2009 by No Comments

While definitely not the final word on the subject, the IAB has recently published “Social Media Ad Metrics
Definitions.” The document specifies metrics for social sites, blogs, widgets, and other social applications.

Trends on Twitter

8th March 2009 by No Comments

Check out Twist to see what the current trends on Twitter are. Here’s an example chart for the word “shopping” that shows relatively consistent levels over the week with an increase starting on Thursday and reaching a peak on Friday.
twist_data = ‘.eJydWE1vG0cMve-vyC0-KAOSM8PhFOihaBs0lx5qIKdcFFuxjdqSIKlBfn4fV3bqob051PDCu9rnR_LxY2Z0cb2n6fLtZnv9dtrz9Ofx8u3NYf3wYftld8QnMl3c7_N0cb0vQF3t7ncHfFpx__69SM540An_c393c3v69fF1m27mD7frhw0ebfp4vN3t93fbm2nfp-Mar46n9eHkFmk2eTrAAbfH7LZYYGB_v5sRGfdC1N9Rfkf8hvUnIvy-o0a04i4r6Zw4F9JPn7bPgTYAlVdSLbFW6yNQaAAKg5UTdbHAKPIc2BxbkmQSfo6TN0QRlzW1rpIDbuTLKy49iRC3gCsvcCWpUY12B2kMceSWuGiuATcoIwIcpSqVgl1-YdegNFsPuFHA7vH2VAr3EO-on7WzLhr0y0E_LSvYTNm0W8CN-oGvNOgsLfKVaFc1ldpLgI3yKegstWoUcYN83XGaunANOB7rqtSVMEOXloN_PMSBpKEAKVmtGhmHQNgz13JCD3AEjk0iNqdOmkgPwLFJBMGYJs25BK1DkzAYG6XeigXTIclIXs4oLu5DM5XYJF4MFcmro4clJLmjCFtJ1GRUu8QkdyS5JSLOATYog-nhPWdFLZodhMnoJcmowdYDjnnUBYS9JUOvtwAssWqspKKaLeDG1BEsG6WMJo6WX0mdpA4ZgzKvpQ7SlF6D6VdSh1AE4jzH1Zg6hCyYW9wtB9xY1wQPe02ld5MALDEpnrssxgH3UhvtSYHWALQYiUrSLr2OuLFFvWiqJoqglxVYMVZLjbgXFYjmzEwSZBkzbHWumFwzR76Q4DqXDAo_h2jjAuZADH4sJIExLGA2F7VYo8FDjQO4-6KIwR9Aoyw-VQ2NbmOdakguM_TrGDGtqgZgGFp9JSSov2zR8igMe-XnRKbRdJjAVObh0bq1EoBjpVasioxeqllqAI7B5AwfUQzcODKOwWAuCM8zXVoAhmCwSqDrqowDWOMiCxhholvuEScvqosShznYQoo7NkeCDsGmogfcqAzzKpPXQumRcFQGq3ZBHGq5tAAclcHkx1KcSmsaTY_KWF4Vad5QJQDHNIvAdMOK3LlKAA7BSK6rSgVTvY9pbiHNWF5XRQlbQh2X7hbSjKJBMJKEzALOojq5clKsi0HG0MtkK1RCKliVQywhz3QeDhSmjYVE1z5vkgphdxZwA5_3PPhymOkWRzXqH5sfq0UDLExq9LLWZL2Pw9VikjG7MhFG9bjpstjKFbiM9bObhjhCK2PXlTHkGjxsARhaGS766lTOxeAnj-KHmIf1t9_WJz_HcJ2urnF7unvYTN9v9qzTxeXbT9-we_523fE34zJcG1wUL-dp02nPNv215-4Wbnenq932arM_zScu8iOXzOcgkemmPh6mHiGOyM8PVFJe4agzh84czc9Sm_Xfv3y98Vc23bzqMe7pasFj6fA4EzzOPPqS_aT25Iw_Z39_Pk3msmwKK9PrpnJ1U-qmmlO557-f6ZY9PyyRud_F_S6z3_Op86xDkQU2xSULfCU7X3G–lgbf2z85OvvdHqPEUGYKD5QUFPnn9nw7XdUO6MERxAtlQfU06G4LEXqvvGSbx5r9VgrPwl3-UhYl4L1pH9eIKwebPVg6xzs9T-H9elu551RdfpQnupuuzl6zVVEJom097PWqIGz0vUHFYdVc8G4R6MejbJ_Y-DfGdyvj6fHVtSlgLzvvixwqgekHpDOAZ3Wn-83qC1U7tlT1R-wLnWzejerd7P2wOpfhdD_cLQxKJuAss3t9OXu8D3yttRU_CNCb6rmTdXmpnq42z7RLSUHdPyC6onOk2OeHENywPd1czieK8N8HuDxZ5RCKv7BHIF_peQP5fnksv-y4O90-kj4AwfTv_MnVPM.LVrjVElNzOI_piU7bSeWSgll0PM’;

Web analytics for social media

7th March 2009 by No Comments

Clickz article about web analytics for social media.

Visualization tool for Facebook friend connections

7th March 2009 by No Comments

If you’ve ever wanted to know how all of your Facebook friends are connected, here’s a great visualization tool from Thomas Fletcher.  Check out Friendwheel.

10 ways to measure social media success

7th March 2009 by No Comments

Here’s a great article about measuring success in social media