While definitely not the final word on the subject, the IAB has recently published “Social Media Ad Metrics
Definitions.” The document specifies metrics for social sites, blogs, widgets, and other social applications.
May 10
Mar 08
Check out Twist to see what the current trends on Twitter are. Here’s an example chart for the word “shopping” that shows relatively consistent levels over the week with an increase starting on Thursday and reaching a peak on Friday.
Mar 07
Clickz article about web analytics for social media.
Mar 07
If you’ve ever wanted to know how all of your Facebook friends are connected, here’s a great visualization tool from Thomas Fletcher. Check out Friendwheel.
Mar 07
Here’s a great article about measuring success in social media


