Marketing departments everywhere are constantly talking about various ways to segment their databases in ways to make them more effective. Now the idea of segmentation is appearing in social networking. This article discusses segmentation methods in Facebook, Twitter, and Linkedin.
Mar 14
1 to 1 Media had a good article today about the basics of segmentation – I.D.I.C. A refresher never hurts.
- Identify
- Differentiate
- Interact
- Customize
Dec 01
Here’s an interesting article about attributes that are helpful for structuring dynamic email marketing campaigns (preference, behavior, demographic, psychographic).
Check out the ClickZ article.
