Analytics Team

It is helpful to get other peoples’ perspectives about what sort of customer metrics can be beneficial to track and Kevin Hillstrom has put together a pretty good list. Check it out.

Here’s a video of a panel discussion from the recent OMMA Metrics & Measurement Conference in NY.

Here’s a link for more…

While definitely not the final word on the subject, the IAB has recently published “Social Media Ad Metrics
Definitions.” The document specifies metrics for social sites, blogs, widgets, and other social applications.

By: Rebecca Lieb
Everything on the Web is measurable in so many disparate ways, it’s easy to see why many marketers despair they’ll ever get a real grip on Web metrics and analytics.
Anyone who’s ever compared two analytics solutions side by side knows even the most basic stats can differ considerably, often by a wide margin. [...]

Here is an interesting article talking about analytics for catalog marketing campaigns.
http://multichannelmerchant.com/crosschannel/lists/catalog_circ_postmortems/