Analytics Team

Facebook analyst, Cameron Marlow, published his work looking into what makes a facebook page grow in popularity. Here’s the article by InsideFacebook.com.

Inside Facebook has a review of Omniture’s new tool for analyzing use of an application on Facebook. This new tool will give marketers insight into who is using their Facebook apps and how they share the apps with their friends. App Measurement for Facebook is an add-on to Omniture’s SiteCatalyst product.

Who has the biggest database? Due to the increasing amount of behavioral information tracked during a web browsing session, some internet properties are starting to rack up some pretty hefty databases.
Ebay has a 6.5 petabyte Greenplum warehouse and a 2.5 petabyte Teradata warehouse. This system ingests hundreds of billions of new rows of [...]

If you’ve ever wanted to know how all of your Facebook friends are connected, here’s a great visualization tool from Thomas Fletcher.  Check out Friendwheel.