Sep 17

Analyse the Strengths and Weaknesses of Spss BI

analytics, data mining, vendors No Comments »

DUBLIN, Ireland –(Business Wire)– Research and Markets (http://www.researchandmarkets.com/reports/c66692) has announced the addition of “The Spss Business Intelligence Radars (Vendor Focus)” to their offering.

This brief analyses the strengths and weaknesses of SPSSs Business Intelligence offering. Information Builders is rated according to its market impact (based on revenues), user sentiment (based on customer perceptions) and technology.

Scope of this title:

Technology: an assessment of SPSSs technology based on specific attributes and the availability of certain features. User sentiment: tracks end-users impression of SPSSs products based on a survey of over 700 Business Intelligence users. Market impact: measures SPSSs market impact based on its revenues and financial performance.

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Highlights of this title:

Many enterprises have invested heavily in enterprise applications that by now form an integral part of their core business processes. Subsequently enterprises are increasingly deploying Business Intelligence solutions in order to unlock the potential of the increasing volume of the mission-critical data captured within an enterprise. Since Business Intelligence could be of benefit to a wide range of organizations, the demand for these solutions will expand. Particularly as organizations are seeking to consolidate their existing BI capabilities further.

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Reasons to order your copy:

Gain detailed knowledge of SPSSs strengths with regards to technology, user sentiment and market impact. Business Intelligence vendors can benchmark their own performance against SPSS in various key criteria. Enterprise IT managers will gain valuable insight to improve their Business Intelligence purchasing decisions.

Topics Covered:
Our VIEW
CATALYST
SUMMARY
METHODOLOGY
MARKET DEVELOPMENTS

The BI market will continue to evolve and grow
ANALYSIS

SPSS: Business Intelligence Radars

Recommendation: Explore
APPENDIX
Definitions
Our Ratings
Extended methodology
Technology
User Sentiment
Market Impact
Further reading
Ask the analyst

For more information, visit http://www.researchandmarkets.com/reports/c66692.

Source: Datamonitor

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Aug 11

Analytical CRM gains rapid adoption: Datamonitor

analytics, CRM No Comments »

London: Analytical customer relationship management (aCRM) technology, considered the logical evolution of the CRM lifecycle, is being adopted by enterprises on a broader global scale. This is revealed in a new report by the London-based independent market analyst Datamonitor (DTM.L).

The report, Analytical CRM, forecasts global enterprise investment in aCRM will grow from an estimated $2.3 billion today to over $3bn in 2009.

aCRM (a sub section of the wider business intelligence [BI] market), whilst complex is a compelling technology. By employing aCRM analytics, businesses stand to gain a fuller understanding of the customer in order to serve them better thus increasing customer longevity and generating more profit.

“The aCRM, and wider CRM market is going through a period of exciting change,” says Tom Pringle, technology analyst at Datamonitor and author of the study. “High and stable growth reflects the value businesses place on understanding more about their customers. However, vendors will need to make every effort to educate enterprises. Many are still confused by the concept and technologies that constitute BI.”

According to Pringle, growth is already at a high, stable level, a reflection of some maturity in the wider BI market in North America and Western Europe, and strong growth in the APAC and CALA regions.

aCRM is the active collection, concentration and analysis of data gathered about the customer and his interactions with the business. It represents the next, logical step in this development path through utilisation of customer data held within the enterprise. This analysis is then used to generate value, both for the enterprise and the enterprise’s customers. It encompasses cultural change at every level as part of the wider CRM project: the creation of a customer focused business.

The report reveals the clear lead adopters are to be found in the financial services, retail, manufacturing and communications industries around the globe. However with confusion and lack of understanding among end users regarding aCRM and its uses, it will be imperative for vendors to educate enterprises across all verticals as to the aCRM function, its working, uses and benefits.

“Vendors in this space need to tread carefully to exploit the opportunities which exist. Market education is a clear requirement, with many potential users confused by the range of technological options available to them, and a lack of understanding around the uses of aCRM. There are clear signs marking the appropriateness of aCRM for different enterprises and vendors will do well targeting those that display them.”

Note: Datamonitor’s report, defines the market as both a technology and a concept. This report simplifies the technologies, uses and user groups found in the aCRM market. The full range of technologies in the aCRM market are covered, including ETL, data quality, data warehousing and BI tools. The development of aCRM technologies is discussed as part of the changes seen in the wider BI market. A full market sizing analysis by geography, vertical and technology for the aCRM space is also given. The uses of aCRM are varied. The ways in which it is currently deployed, and how this will change are covered by this report.

http://www.domain-b.com/infotech/itnews/2005/20050811_adoption.html

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