Mar 29

Analytics means a lot of different things to different people and companies but if there is one commonality across the majority of companies, it’s that analytics is significantly underutilized to drive the business.

  1. Standard Reports
  2. Ad hoc Reports
  3. Drill down – OLAP
  4. Alert notifications
  5. Statistical Analysis
  6. Forecasting
  7. Modeling
  8. Optimization

1 to 1 Media provides a bit more color.

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Nov 18

IBM has acquired SPSS and more recently acquired business analytics firm Red Pill. Now they are announcing an internal analytics product called Blue Insight, the largest private cloud computing business analytics environment in the world. Check out the Techcrunch article.

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Nov 18

It is helpful to get other peoples’ perspectives about what sort of customer metrics can be beneficial to track and Kevin Hillstrom has put together a pretty good list. Check it out.

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Jul 09

Here’s a video of a panel discussion from the recent OMMA Metrics & Measurement Conference in NY.

Here’s a link for more…

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Jun 01

Inside Facebook has a review of Omniture’s new tool for analyzing use of an application on Facebook. This new tool will give marketers insight into who is using their Facebook apps and how they share the apps with their friends. App Measurement for Facebook is an add-on to Omniture’s SiteCatalyst product.

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Apr 30

O’Reilly Radar has an article today announcing their new report on Big Data management technologies. They really liked the stuff being put out by the LinkedIn analytics team headed up by DJ Patil, Chief Scientist. Check out what DJ has to say.

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Mar 24

Well-known for it’s enterprise analytics solutions, SAS is now in the process of building a new facility to support an expanded SAAS (software as a service) offering in the area of analytics via the cloud. Construction on the new facility in NC is scheduled to begin this summer.

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Mar 14

For all you Mac Excel users out there who have been missing the Analytics Tool Pack, rejoice. Microsoft says the Analytics Tool Pack will be back any day now.

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Mar 07

Here’s a great article about measuring success in social media

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Mar 05

IQ Workforce offers a bi-monthly email that includes our newest web/marketing analytics career opportunities nationally, industry resources and selected blog entries from our network of subscribers.

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