Analytics Team » web analytics

Tools for real time web analytics

Mon, 24 Oct 2011 22:21:06 +0000

Paulund brings us a list of 5 tools for real time web analytics.

Comparing web analytics platforms – Omniture and Webtrends

Sun, 09 Oct 2011 16:23:57 +0000

Omniture and Webtrends are two of the leading web analytics solutions available today. Historically, web analytics platforms provided reports, but that was about the extent of it. With the new versions of Omniture and Webtrends things are a bit different. Here’s a video of the new features in Omniture Sitecatalyst 15, but what you’ll really want to see is the new Webtrends Analytics 10.

Check out the MarketingTech blog for more.

Google Analytics gets updates

Fri, 30 Sep 2011 04:34:31 +0000

The free web analytics system from Google, Google Analytics, has gotten a few updates. They now have a real-time dashboard so you can see what is happening on your site right now. And for Google Analytics users who need more than what’s been available for free, Google now offers a premium tier with phone support, SLAs, and increased data. Read the Techcrunch article or VentureBeat article.

Mixpanel web analytics focuses on tracking actions

Sat, 28 May 2011 15:41:16 +0000

Unlike most web analytics packages like Omniture, Coremetrics, or Google Analytics that focus on tracking pageviews, a new company has taken a different approach. Mixpanel is oriented around tracking of on-page actions. Check out the Mixpanel site or a recent Techcrunch article for more info.

Facebook Insights – realtime analytics

Thu, 10 Mar 2011 22:16:11 +0000

Mashable reports that Facebook’s Insight tool for publishers of Facebook plugins has received extensive updates. The updates allow publishers to now get realtime info on how their stuff is performing on Facebook.

China data from Alibaba

Wed, 19 Jan 2011 17:28:52 +0000

The Economist reports on the large amount of data that Alibaba is collecting on Chinese web users.

Adobe acquires Demdex behavioral data bank

Wed, 19 Jan 2011 17:17:12 +0000

Techcrunch reports that Adobe has acquired Demdex. Demdex captures and stores website behavioral data. Demdex will be added in with Adobe’s Omniture.

Web Analytics GoSquared vs. Chartbeat

Wed, 12 Jan 2011 17:28:01 +0000

Here’s a Techcrunch article about real-time web analytics vendors GoSquared and Chartbeat.

Online behavior tracking

Fri, 07 Jan 2011 17:52:04 +0000

Here’s a good review of the hows and whys of online behavior tracking for advertising.

Optimizely A/B testing tool

Thu, 18 Nov 2010 03:00:18 +0000

Techcrunch reports that A/B testing website optimization tool, Optimizely, has secured 1.2M in additional funding today. Check out the video below to learn more about how their optimization service works.