Archive for the ‘web analytics’ Category

Using Amazon’s Cloud to analyze Wikipedia traffic

17th June 2009 by No Comments

Here’s a great article from DataWrangling about using Amazon’s Cloud services to analyze traffic data from Wikipedia. The 320 GB data set is available to the public here.

Omniture announces new Facebook analytics tool

1st June 2009 by No Comments

Inside Facebook has a review of Omniture’s new tool for analyzing use of an application on Facebook. This new tool will give marketers insight into who is using their Facebook apps and how they share the apps with their friends. App Measurement for Facebook is an add-on to Omniture’s SiteCatalyst product.

Twitalyzer.com founder talks about web analytics

30th April 2009 by No Comments

Check out what Eric Peterson, founder of Twitalyzer.com, has to say about web analytics. Eric is the author of the book: Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business

Web analytics databases keep getting bigger

30th April 2009 by No Comments

Who has the biggest database? Due to the increasing amount of behavioral information tracked during a web browsing session, some internet properties are starting to rack up some pretty hefty databases.
Ebay has a 6.5 petabyte Greenplum warehouse and a 2.5 petabyte Teradata warehouse. This system ingests hundreds of billions of new rows of [...]

Webtrend visualization now finalized

25th April 2009 by No Comments

Information Architects have finalized their webtrend visualization showing current Internet trends and how companies and individuals fit in. In addition to the interactive online version, they are also producing 1000 limited edition prints. Get yours before they’re gone.
http://webtrendmap.info/

Google Analytics API now in Beta

21st April 2009 by No Comments

Techcrunch reports that the Google Analytics API is now in public Beta. The solution has been in private beta for about a year. Developers will now be able to leverage the Google Analytics data to build new web analytics solutions available both online and offline. One of these new tools is Polaris, [...]

Spring must be here. Google searches for soup are down.

21st March 2009 by No Comments

According to Google search trends for soup, springtime must be here.
Here’s a similar article from last fall talking about predicting flu outbreaks based on google searches.

Traffic measurements vendors differ widely in results

20th March 2009 by No Comments

In an article from Hitwise today, Hitwise used their data to determine that Craigslist had made it to the top of the weekly search results list beating 3 year champ, MySpace.
However, Techcrunch has a very different view based on a look at Google Trends. They rank Craigslist third with Facebook having a huge lead [...]

Value of Twitter users

13th March 2009 by No Comments

Techcrunch has taken a look at the value of the traffic it is getting from Twitter. While not as valuable as the initial set of users it gained from Twitter, these new users are still driving traffic.
Here’s a similar look for another website.

Where do Twitter users go?

13th March 2009 by No Comments

Twitter has been getting a lot of publicity recently. So where do all those users go after Twitter? Hitwise has the answers. The majority of traffic was directed to social media sites like Facebook and MySpace.