Paulund brings us a list of 5 tools for real time web analytics.
Oct 09
Omniture and Webtrends are two of the leading web analytics solutions available today. Historically, web analytics platforms provided reports, but that was about the extent of it. With the new versions of Omniture and Webtrends things are a bit different. Here’s a video of the new features in Omniture Sitecatalyst 15, but what you’ll really want to see is the new Webtrends Analytics 10.
Check out the MarketingTech blog for more.
Sep 29
The free web analytics system from Google, Google Analytics, has gotten a few updates. They now have a real-time dashboard so you can see what is happening on your site right now. And for Google Analytics users who need more than what’s been available for free, Google now offers a premium tier with phone support, SLAs, and increased data. Read the Techcrunch article or VentureBeat article.
May 28
Unlike most web analytics packages like Omniture, Coremetrics, or Google Analytics that focus on tracking pageviews, a new company has taken a different approach. Mixpanel is oriented around tracking of on-page actions. Check out the Mixpanel site or a recent Techcrunch article for more info.
Jan 19
The Economist reports on the large amount of data that Alibaba is collecting on Chinese web users.
Jan 19
Techcrunch reports that Adobe has acquired Demdex. Demdex captures and stores website behavioral data. Demdex will be added in with Adobe’s Omniture.
Jan 12
Here’s a Techcrunch article about real-time web analytics vendors GoSquared and Chartbeat.
Jan 07
Here’s a good review of the hows and whys of online behavior tracking for advertising.
Nov 17
Techcrunch reports that A/B testing website optimization tool, Optimizely, has secured 1.2M in additional funding today. Check out the video below to learn more about how their optimization service works.
