Trooval is a San Francisco Bay Area startup helping its customers identify consumers who are likely to spend money and those that won’t. The methods come out of Las Vegas where the Trooval CEO spent 15 years working at Harrah’s Casino. The predictions are facilitated through the cloud and take advantage of publicly available consumer data and the connection is made via API. If it all works out, users of Trooval’s services should see higher overall customer lifetime values.
Check out the Techcrunch article for more.
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