Navigating the depths of multivariate testing
7th February 2007 by No CommentsBy Gordon H. Bell and Roger Longbotham
Multivariable testing has made a big splash in the last few years with online retailers, yet this sudden success is really riding the crest of a wave that’s been building for years. Multivariable testing—also called scientific testing, multivariate or matrix testing, Taguchi methods, or other branded terms—is based on [...]
