Facebook analyst, Cameron Marlow, published his work looking into what makes a facebook page grow in popularity. Here’s the article by InsideFacebook.com.
Tagged with: facebook
Jun 09
Socrata.com is a new site that allows users to share public data sets and build a community around them.
Jun 01
Inside Facebook has a review of Omniture’s new tool for analyzing use of an application on Facebook. This new tool will give marketers insight into who is using their Facebook apps and how they share the apps with their friends. App Measurement for Facebook is an add-on to Omniture’s SiteCatalyst product.
May 21
Check out the Harvard Business School working paper about the influence of friends from social networks on purchasing.
May 10
While definitely not the final word on the subject, the IAB has recently published “Social Media Ad Metrics
Definitions.” The document specifies metrics for social sites, blogs, widgets, and other social applications.
Mar 08
Check out Twist to see what the current trends on Twitter are. Here’s an example chart for the word “shopping” that shows relatively consistent levels over the week with an increase starting on Thursday and reaching a peak on Friday.
Mar 07
Clickz article about web analytics for social media.
Mar 07
If you’ve ever wanted to know how all of your Facebook friends are connected, here’s a great visualization tool from Thomas Fletcher. Check out Friendwheel.
Mar 07
Here’s a great article about measuring success in social media
Mar 05
Check out the blog post from Omniture about their new Twitter tracking capabilities. And is a sample of how a developer could implement the solution.
These are the 4 key questions the solution seeks to answer…
- How often is your company mentioned on Twitter?
- Is there ever a spike (positive or negative) in brand-related terms (in a week, day or even hourly)?
- Who are the people most often mentioning your company on social media tools and who are they communicating with the most?
- When are people on social media tools mentioning key product/service features that your Product Managers should know about?
