Check out BackType and their analytical capabilities for social media. Their platform in running on Hadoop and they are using Cascading. Here’s an O’reilly Radar review.
@fortnow: Of course Al Gore invented the Internet. Why do you think they are called “algorithms”?
Here are some comments from Guy Kawasaki about how data is changing our lives. Also check out the original article from the Telegraph.
Recommendation engine, Hutch, has launched a new Facebook service to demonstrate the accuracy of their recommendations. Play the Predict-O-Matic game on Facebook or check out the article on Techcrunch.
The search results we see most everywhere are based on the systematic estimation of the relevance of the page. What Facebook recent patent specs out is the ability to determine and display the search results based on what a person’s friends or friends of their friends found relevant. Very interesting. Check out the Inside Facebook article for more, including what the impacts to competitive offerings like Google Me could be.
Amazon has been recommending products based on past purchase and browse data for some time. More recently, Facebook has been suggesting users who you may want to add as friends. Now twitter is adding a suggestions for you feature based on the people you follow. A few more details from Techcrunch.
Another reason to check in on your Facebook profile security settings… A security specialist at SkullSecurity.com has created a torrent containing the public data for 100+ million Facebook users and is widely distributing it. While there’s nothing wrong with this since all the info is public, it does cause one to thing about what can be done with all the information that many users are exposing. Check out the Techcrunch article.
Check out this GigaOm article talking about the challenges of finding patterns within the mass of social data being generated.
Marketing departments everywhere are constantly talking about various ways to segment their databases in ways to make them more effective. Now the idea of segmentation is appearing in social networking. This article discusses segmentation methods in Facebook, Twitter, and Linkedin.

