Analytics Team

Marketing departments everywhere are constantly talking about various ways to segment their databases in ways to make them more effective. Now the idea of segmentation is appearing in social networking. This article discusses segmentation methods in Facebook, Twitter, and Linkedin.
Twitter lists
LinkedIn lists

Facebook analyst, Cameron Marlow, published his work looking into what makes a facebook page grow in popularity. Here’s the article by InsideFacebook.com.

Socrata.com is a new site that allows users to share public data sets and build a community around them.

Inside Facebook has a review of Omniture’s new tool for analyzing use of an application on Facebook. This new tool will give marketers insight into who is using their Facebook apps and how they share the apps with their friends. App Measurement for Facebook is an add-on to Omniture’s SiteCatalyst product.

Check out the Harvard Business School working paper about the influence of friends from social networks on purchasing.

While definitely not the final word on the subject, the IAB has recently published “Social Media Ad Metrics
Definitions.” The document specifies metrics for social sites, blogs, widgets, and other social applications.

Check out Twist to see what the current trends on Twitter are. Here’s an example chart for the word “shopping” that shows relatively consistent levels over the week with an increase starting on Thursday and reaching a peak on Friday.
twist_data = ‘.eJydWE1vG0cMve-vyC0-KAOSM8PhFOihaBs0lx5qIKdcFFuxjdqSIKlBfn4fV3bqob051PDCu9rnR_LxY2Z0cb2n6fLtZnv9dtrz9Ofx8u3NYf3wYftld8QnMl3c7_N0cb0vQF3t7ncHfFpx__69SM540An_c393c3v69fF1m27mD7frhw0ebfp4vN3t93fbm2nfp-Mar46n9eHkFmk2eTrAAbfH7LZYYGB_v5sRGfdC1N9Rfkf8hvUnIvy-o0a04i4r6Zw4F9JPn7bPgTYAlVdSLbFW6yNQaAAKg5UTdbHAKPIc2BxbkmQSfo6TN0QRlzW1rpIDbuTLKy49iRC3gCsvcCWpUY12B2kMceSWuGiuATcoIwIcpSqVgl1-YdegNFsPuFHA7vH2VAr3EO-on7WzLhr0y0E_LSvYTNm0W8CN-oGvNOgsLfKVaFc1ldpLgI3yKegstWoUcYN83XGaunANOB7rqtSVMEOXloN_PMSBpKEAKVmtGhmHQNgz13JCD3AEjk0iNqdOmkgPwLFJBMGYJs25BK1DkzAYG6XeigXTIclIXs4oLu5DM5XYJF4MFcmro4clJLmjCFtJ1GRUu8QkdyS5JSLOATYog-nhPWdFLZodhMnoJcmowdYDjnnUBYS9JUOvtwAssWqspKKaLeDG1BEsG6WMJo6WX0mdpA4ZgzKvpQ7SlF6D6VdSh1AE4jzH1Zg6hCyYW9wtB9xY1wQPe02ld5MALDEpnrssxgH3UhvtSYHWALQYiUrSLr2OuLFFvWiqJoqglxVYMVZLjbgXFYjmzEwSZBkzbHWumFwzR76Q4DqXDAo_h2jjAuZADH4sJIExLGA2F7VYo8FDjQO4-6KIwR9Aoyw-VQ2NbmOdakguM_TrGDGtqgZgGFp9JSSov2zR8igMe-XnRKbRdJjAVObh0bq1EoBjpVasioxeqllqAI7B5AwfUQzcODKOwWAuCM8zXVoAhmCwSqDrqowDWOMiCxhholvuEScvqosShznYQoo7NkeCDsGmogfcqAzzKpPXQumRcFQGq3ZBHGq5tAAclcHkx1KcSmsaTY_KWF4Vad5QJQDHNIvAdMOK3LlKAA7BSK6rSgVTvY9pbiHNWF5XRQlbQh2X7hbSjKJBMJKEzALOojq5clKsi0HG0MtkK1RCKliVQywhz3QeDhSmjYVE1z5vkgphdxZwA5_3PPhymOkWRzXqH5sfq0UDLExq9LLWZL2Pw9VikjG7MhFG9bjpstjKFbiM9bObhjhCK2PXlTHkGjxsARhaGS766lTOxeAnj-KHmIf1t9_WJz_HcJ2urnF7unvYTN9v9qzTxeXbT9-we_523fE34zJcG1wUL-dp02nPNv215-4Wbnenq932arM_zScu8iOXzOcgkemmPh6mHiGOyM8PVFJe4agzh84czc9Sm_Xfv3y98Vc23bzqMe7pasFj6fA4EzzOPPqS_aT25Iw_Z39_Pk3msmwKK9PrpnJ1U-qmmlO557-f6ZY9PyyRud_F_S6z3_Op86xDkQU2xSULfCU7X3G–lgbf2z85OvvdHqPEUGYKD5QUFPnn9nw7XdUO6MERxAtlQfU06G4LEXqvvGSbx5r9VgrPwl3-UhYl4L1pH9eIKwebPVg6xzs9T-H9elu551RdfpQnupuuzl6zVVEJom097PWqIGz0vUHFYdVc8G4R6MejbJ_Y-DfGdyvj6fHVtSlgLzvvixwqgekHpDOAZ3Wn-83qC1U7tlT1R-wLnWzejerd7P2wOpfhdD_cLQxKJuAss3t9OXu8D3yttRU_CNCb6rmTdXmpnq42z7RLSUHdPyC6onOk2OeHENywPd1czieK8N8HuDxZ5RCKv7BHIF_peQP5fnksv-y4O90-kj4AwfTv_MnVPM.LVrjVElNzOI_piU7bSeWSgll0PM’;

Clickz article about web analytics for social media.

If you’ve ever wanted to know how all of your Facebook friends are connected, here’s a great visualization tool from Thomas Fletcher.  Check out Friendwheel.

Here’s a great article about measuring success in social media