Analytics Team

It is helpful to get other peoples’ perspectives about what sort of customer metrics can be beneficial to track and Kevin Hillstrom has put together a pretty good list. Check it out.

Nearly all CRM projects happen over several phases and Richard Boardman at The CRM Consultant offers up 7 tips for that can help.

Here’s an article about 5 CRM vendors that take their own advice and have put CRM techniques to work for their own businesses.

Kana Software
SugarCRM
Rightnow Technologies
Pivotal
SalesPage Technologies

Here’s a ZDNet article about CRM staging a comeback as part of the social web 2.0.

By Melissa Campanelli
Virgin Mobile, Britain’s leading virtual network operator, has selected predictive analytics software from SPSS to drive marketing campaign optimization and reduce customer churn.
The software from Chicago-based SPSS enables Virgin Mobile to analyze its customer data and the results of previous direct marketing campaigns to identify appropriate customer segments for new marketing initiatives targeted [...]

SugarCRM, a provider of open source Latest News about open source CRM Free Trial – Way Beyond CRM – Learn how Landslide can help you., has added multichannel marketing Email Marketing Software – Free Demo and business analytics functionality to its Sugar Open Source, Sugar Professional and Sugar Enterprise product lines.
This development is welcome news [...]

London: Analytical customer relationship management (aCRM) technology, considered the logical evolution of the CRM lifecycle, is being adopted by enterprises on a broader global scale. This is revealed in a new report by the London-based independent market analyst Datamonitor (DTM.L).
The report, Analytical CRM, forecasts global enterprise investment in aCRM will grow from an estimated $2.3 [...]