Analytics Team

Omniture implements Twitter tracking

Posted by - 05/03/09 at 05:03 pm

Check out the blog post from Omniture about their new Twitter tracking capabilities.  And is a sample of how a developer could implement the solution.

These are the 4 key questions the solution seeks to answer…

1. How often is your company mentioned on Twitter?
2. Is there ever a spike (positive or negative) in brand-related terms (in a week, day or even hourly)?
3. Who are the people most often mentioning your company on social media tools and who are they communicating with the most?
4. When are people on social media tools mentioning key product/service features that your Product Managers should know about?

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• Segmentation is everywhere, even in social networks
• 37 infographics people to follow on Twitter

This entry was posted on Thursday, March 5th, 2009 at 5:11 pm and is filed under analytics, social networking, vendors, web analytics. The entry is tagged under omniture, social networking, twitter, web analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.